2019 - 08 - 07 - The Hype Cycles Trough Of Disillusionment

The hype cycle's trough of disillusionment is the third stage of the hype cycle. As the name implies this is the stage where people become disillusioned with a new innovation or technology. It can also be seen as a "wakeup call" with respect to the unrealistic expectations that we have regarding new technologies ability to solve every problem and to pay for itself significantly faster than is realistic. There are several opportunities that you can take advantage to when a technology is in the "Trough" essentially these opportunities can be summarised as in not throwing the "baby out with the bathwater," essentially not giving up and scrapping your work and what you have learned. Another opportunity in this stage is for the enlightened technology advocate to start to get those around them onto realistic footing with regards to the technology. This is a time to get practical.